NFL and NCAA Football are Key Assets
We lost many things we took for granted in 2020. The NFL and NCAA Football are two of them. Crowds, clubs, home-field advantage. But we still have odds for the best sports betting product in online gaming, football.
During a COVID-filled summer, it was a scary thought that it could shut down 2020 pigskin. But despite numerous hiccups, it appears we will have football to bet on into 2021.
Here’s a quick primer to ensure you’re promoting NFL and NCAA football with the proper details.
100% NFL Action with 25% of the Fans
There was a ton of fear that the National Football League’s stance to avoid a “bubble” format like the NBA would create a spike in COVID cases during training camp. But we’re just over a week away from NFL kick-off, and cases in training camp have been nearly zero.
We are getting pro football this year. The only question is how the players will perform and how home-field, or lack thereof, affects the on-field product.
Each team will approach fans attending games differently. The New York Giants will have no fans all year. The Dallas Cowboys are allowing less than 50% capacity. The Atlanta Falcons are implementing social distancing seating while a handful of teams will have no fans for a couple of weeks then re-evaluate.
Leading up to kickoff, it shouldn’t take much to promote NFL betting. After the summer we’ve had, bettors are eager to wager on the NFL product. The main fear was COVID hitting stars in training camp, derailing the first couple of weeks, and creating uncertainty in spread and futures betting. But barring late training-camp setbacks, COVID hasn’t gotten past the 10-yard line in affecting NFL wagers.
We Get 3/5ths of College Football
Unlike the NFL, college football didn’t come out of a COVID-filled offseason unscathed. The Big Ten and Pac-12, two of the “Power 5” conferences, didn’t make it to September kickoff. There’s been speculation of a possible Thanksgiving start for the Big Ten, but everything seems to suggest no Ohio State, Penn State, or Oregon in the College Football Playoff this year.
However, we still have the ACC starting on September 10th, and the Big 12 and SEC kicking off on September 26th. While the ACC and Big 12 have left room for potential out-of-conference games this year, the SEC will keep games within its competitive conference.
In all, 76 teams will play this fall, giving bettors plenty of options on college football Saturdays.
2020 CFL is Canceled, What’s Next?
Unfortunately, Canadians and other fans of the Canadian Football League will have to get their football fix elsewhere. After considering going half a season, the CFL decided to cancel all 2020 games.
If you use bookie software to provide wagering services to CFL bettors, we suggest shifting them heavily towards the NFL. Most CFL fans are casual or hardcore NFL fans, enjoying summer football before fall. There’s no difference in spread, moneyline, and total betting, making the transition an easy one.
Promoting College Football to NFL Bettors
The best way to increase revenue in a potentially tumultuous 2020 NFL season is to cross-sell other football products to your players. The college teams and names can become confusing for a green NCAA football bettor, so we suggest promoting the SEC to NFL bettors this year.
With all SEC games in-conference, there’s no better time to help a player focus on college football. It will feel like a second league of its own. In fact, there’s been an ongoing joke that a couple of SEC squads could beat some of the NFL’s worst.
Promoting the NFL to College Bettors
Bettors focused only on college football can be a tougher nut to crack. Most NCAA bettors grew disenchanted with the “professional” athlete long ago, preferring the college product’s youthful exuberance. But chunks of college football are missing this year, killing the abundance of dream matchups they crave. Also, if we had to choose which kind of football would be harder to predict this year, it’d be college. Unlike the NFL, there’s no collective bargaining agreement to deal with COVID; meaning should an outbreak occur in the college ranks, there’s no telling what could change.
Promote the more definitive NFL futures and spreads as an addition to their college bets.
Promote the NCAA and NFL with Pay Per Head Software
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