MLB will Drive Your Bookie Business During Dog Days of Summer
Yes, it’s March Madness time and a great time for your bookie business. If you are like most bookies you prepared well for the NCAA tournament and your bottom line will show it.
But, to run a successful bookie business you need to have great foresight. That means you should be preparing for the upcoming MLB season. Baseball offers bettors something no other sport does – over 2,000 games on which to bet.
If you haven’t already, ask yourself if your bookie business is ready for MLB. If you haven’t already, here are a few simple steps that will get you ready for success this baseball season.
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Analyze MLB Last Year
Start getting ready for this MLB season by looking at your past action. Looking at the 2020 season can help, but since it was a shortened one you may want to look at the 2019 season as well.
You will want to let all those bettors know that you will be back for the 2021 MLB season. Let them know of your full complement of MLB betting opportunities.
Assess where you made money with your PPH, and where you didn’t. What can you do to improve upon the areas that were not so great and what can you do to continue those that were?
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Check Your Board
As mentioned, no other sport offers the number of betting opportunities like baseball. Each MLB team plays 162 games, which means there are 2,430 games in a season. That is a lot of opportunities for bettors – and you – to win.
Bettors love choices and the more choices you have the better chance you will have of attracting more wagers. In addition to traditional moneyline, run line, and totals bets; having a full assortment of team and player props, alternative lines, and first five innings lines are crucial for the successful bookie.
We got you covered on every angle. Are you ready for March Madness?
Market Your MLB Bookie Business
What you cannot do is pull a Field of Dreams. By assuming that “if you build it they will come” will not put profits into your bank account. You can assess your previous baseball betting years and build a great MLB betting board, but if you do not market it you are simply a billboard in the desert.
Bettors have to know that you exist and they need to know what you have to offer. Bookies can start by contacting their current customers and letting them know what is available for the upcoming MLB season.
The trickier part is attracting new bettors. Utilize all forms of social media and optimize your website to draw in new MLB bettors. Offering some form of incentive can never hurt. Bringing in these new customers will add to your bottom line and those new bettors will be more likely to stick around when the NFL and college football seasons begin in the fall.
It pays to look ahead. Once you have capitalized on March Madness, you will continue with NBA and NHL betting. Those seasons will end too and baseball will carry your sportsbook operation into the fall. If you have prepared for the MLB season, you should reap the benefits of your planning.
