Cinema chain Emagine partnered with Caesars to launch an in-cinema sportsbook in Michigan. According to the deal, the company will rebrand its Emagine Sports Lounge into Caesars Sportsbook Lounge Powered by Emagine.
Gimmicks like that are one way to make your sportsbook appealing to gamblers. The new lounge will feature professional and college games, including baseball, basketball, tennis, and more.
It will be the first sports betting lounge of this style, with cinematic screens, sound frameworks, warmed seats, wifi, and individual tables for players to utilize while wagering on Michigan games.
In-Cinema Sportsbook
Rouge Partnership Strategies, situated in Southeast Michigan, worked with the arrangement between Caesars Sportsbook and Emagine. Also, they will ensure the opening of the lounge later this month.
Zach Wagner, a co-founder of Rouge, said that the partnership is a game-changer for both mobile sports betting and movie theater industries. According to the best pay per head bookie, Emagine Entertainment envisioned the creation of a unique sportsbook experience for loyal customers. Also, it was 100 percent on-brand with the company’s leadership in the industry for more than 25 years.
On the other hand, Caesars Sportsbooks saw it as an opportunity to engage with sports bettors within their preferred environment.
According to the best bookie PPH, Entry into the sportsbook lounge is free and will be on a first-come-first-served basis. However, players need to be 21 years old and above to access the in-cinema sportsbook.
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