What Is a PayPerHead

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PayPerHead service providers have changed the landscape of the online bookmaking industry. With the rise of software technology in the sports betting industry, pay per head (PPH) companies have allowed small, independent bookies the opportunity to compete with the largest sportsbooks in the industry.

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But, what is a PayPerHead?

Definition

Pay per head is a service that provides bookies with all of the things they need to run a successful sportsbook, minus the customers. Bookies pay a fee “per head” or per bettor and in return receive services such as a website, a customer service call center, thousands of betting options, and much more.

Instead of the old-fashioned pen and paper method of bookmaking, a pay per head service takes care of all of the behind-the-scenes administrative work. That leaves the bookie time to build his operation by acquiring more bettors. Bookies only pay for their active bettors and the more they have the greater the opportunity to make more profits.

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Services Provided

When a bookie opens an account with a pay per head company, he will receive a number of things. One of the big things is a website. In today’s world, sportsbook owners have to have a website to compete in the industry.

Your PPH can set you up with a fully interactive website. It will also be optimized to work on mobile devices, since most bettors these days are placing bets and looking at their accounts from a smartphone.

One of the best features of a pay per head is the customer service call center. Old school bookies would have to field phone calls all day long from bettors that wanted to place bets or those that may have some issue. With so many features offered in even the most basic plans, it makes sense to let a PPH service take care of your bookie business.

With a pay per head service, agents do not have to field those calls any more. PPH companies provide you with a call center with agents experienced in handling any issue from taking bets to payment problems. Bettors can communicate with a customer service agent at any time of day and do so via a number of ways. These include phone, email, text, and online chat.

Independent bookies also have the ability to offer much more to their players when partnering with a pay per head. The betting boards offer tons of betting options in all the major sports as well as some of the lesser known sports from around the world. Bettors can wager on the NFL or NBA and can also bet on hockey in Belarus or table tennis in Hong Kong.

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PayPerHead Pricing

The standard pricing model throughout the pay per head industry is $10 per player. There are some services that may offer a lower price and others that may charge a bit more. For the most part, bookies should figure about $10 per bettor to receive what is essentially a turnkey operation.

Most PPH providers in the industry have some sort of introductory offer too. Bookies can try a pay per head service, oftentimes for free, and see if it is a fit for them. Using a pay per head company is the fast track to success for bookies that want to succeed.

Chris

I have been involved in online gambling, forums and websites since 1998.