When running your bookie pay per head, you will have to interact with your players at some point. For some bookie, they know their players personally, so its easier to build rapport with them. But at some point, your sportsbook will expand. And you will be dealing with more people you do not know that well. And of course, knowing your players personally does not guarantee anything- in fact, you will need to build a professional relationship with them that is separate from your friendship. Naturally, customer service is a big part of this, and we will be explaining how it can help your sportsbook operation.
Sportsbook Customer Service
The best bookie pay per head providers all offer some sort of customer support channels. Some are email only, while some have phone lines and live chat. There are a wide variety of ways customer service can help, with this being the most basic: technical support. Sometimes, players who are new to your sportsbook may have some questions about your website. They may have a hard time finding something,. They could be confused about a function or want to know about a process. In this case, you do not need to answer these questions yourself.
PricePerPlayer.com for instance has a 24/7 customer support team ready for any questions your players may have. Having this service gives you more time to focus on line management. In addition, it gives your sportsbook a more professional air. There will be times, however, when you can use customer support from you, the bookie, to help you generate more income, or analyze your players better.
Improving Customer Relations
As a bookie, its important that your players enjoy betting on your sportsbook, and its equally important for them to trust you. Being accessible to them via messaging in the sportsbook software, or through messaging and email is a great way to interact with them. Not only are you helping them understand your sportsbook better, but you are also building a good client relationship with them.
If you also combine the data you get from sportsbook reports, as well as your interactions with your player, you can easily judge if they are ready for more action: higher limits, a credit line, or a promo to nudge them to the direction you want. This way, you are not just building customer satisfaction and customer retention, but you are also able to strategically increase your sportsbook’s activity and ensure better opportunities for higher profit.
