Being a Bookie Means Making Right PPH Decisions
Today, we’re going to explore the possibilities for a pay-per-head (PPH) bookie.
A lot of price per head providers utilize outdated software that’s never updated. If you’re stuck in a situation like this or you want to avoid a situation like this, continue reading this guide.
PayPerHead Software Solutions for a Bookie
There are some features that are common among all pay per head providers. We won’t spend time discussing those, but we want to explore some of the features you could be missing out on.
We’re going to look at software solutions you can use and explore the possibilities below.
1. Mobile Betting
Millions of sports bettors place the majority of their bets using a mobile device.
If your PPH sportsbook doesn’t function on smartphones, you’re going to lose business. There are a lot of bettors that search for online sportsbooks on mobile devices as well.
The best PPH providers have a mobile-first approach to development.
2. Live Betting
While live betting is a popular feature among PPH providers, not all platforms are built the same.
Sports bettors love betting on sports in-play and it’s a fast growing segment of the industry. If you want to compete with other live betting sportsbooks, you need to have a comparable platform.
Only a small number of pay-per-head providers have live betting platforms that can compete with the big bookies when it comes to market coverage (sports leagues, odds and bet types).
3. Live Dealer Casino
Just like live sports betting, live dealer casino games are popular among bettors.
A lot of sports bettors won’t spend much time playing virtual casino games like slots, but they’ll play live dealer casino games with real dealers and cards. The problem for PPH bookies is that most of the PPH providers don’t have the ability to offer live dealer casino games.
Operating a live dealer studio is costly and requires a big initial investment.
One benefit often overlooked about using a PPH service with a live dealer studio is that you know the company is fully committed to the industry and won’t be closing shop any time soon.
4. Racebook
Horse racing is legal in the majority of countries around the world, including the USA and Canada.
Online racebooks are thriving and have become excellent income generators for PPH bookies. In order to compete in this market, you need to have an expansive coverage of race tracks.
Offering a lot of horse racing bet types is also ideal. Before launching an online racebook, make sure you understand this segment of the industry and avoid common mistakes.
5. Betting Board
Sports bettors want quantity when it comes to betting markets. The more, the better.
Offering a big betting board will keep your players engaged and wagering. Today, it’s important to provide more than just markets on the major US sports like the NBA, NFL, NHL and MLB.
The UFC, NASCAR, college sports (CBB/CFB), soccer, golf, tennis and eSports all have huge markets with bettors looking to wager. You want to offer all of these sports. Only the best PPH providers will have a betting board this big, though, so explore your possibilities before joining any service.
