Your PPH Service Should Have Lots to Offer
It is time to evaluate your PPH Service. Football is easily the most popular sport for wagering in the United States. With the Super Bowl now in the rear-view mirror, many sports betting enthusiasts may be taking a break from wagering.
For sports betting agents, that presents a challenge if they desire to keep betting revenue flowing.
There are still a lot of sports occurring, including the NBA, NHL and college basketball. Throw soccer, golf and tennis in the mix, and there is a consistent menu of betting options for clients. It’s up to the bookie to figure out a way to convince football fans to embrace other sports.
Client Reports
If the sports betting agent is already incorporating a Pay Per Head (PPH) service, they have most of what they need. The PPH platform has all the information about individual clients that a bookie can use to promote other sports.
Instead of having to look through log books or peruse self-maintained spreadsheets, they can access reports from the software. With wagering history included, they can see what clients are more inclined to bet on multiple sports. They may not need anything but a reminder about available wagering action.
Clients that take a rest after the Super Bowl and college playoff may be prime for incentives. With six weeks between two of the biggest betting events, there are plenty of other contests to pique customers’ interest. There’s no reason to wait until March Madness to take advantage of someone’s gambling budget that’s on the sidelines.
Ability To Individualize
A robust PPH service makes it possible for each customer to be treated uniquely. The bookie has the ability to adjust lines and odds, not just for everyone but for individuals as well. With the wagering history available, the bookie can see what teams a client may have an interest in.
There’s a good chance that an Eagles fan will also be likely to follow the Flyers or Sixers. The same is true of most NFL fans because it’s unlikely they stop watching sports. They may not have the same understanding of how to bet on other sports.
The bookie can offer free wagers or give up their juice just to get the clients interested in wagering. There are a lot of websites that explain the unique wagers, especially the puck line in hockey. Many bettors also play golf, and the season is in full swing with the Masters fast approaching.
Time To Change PPH Service?
Following the Super Bowl is the perfect time to switch pay per head providers. If you are not happy with your service, top bookie service providers and easily bring every piece of information from your current provider.
With the multitude of sports available from a PPH sportsbook, it’s possible to market any number of wagering types. Golf, for instance, doesn’t just offer futures wagers on the winner but also head-to-head matchups each round. If someone generally watches the tournaments, they might as well have a few dollars invested in the outcome.
College basketball, despite COVID-19 unpredictability, provides an opportunity for bettors to sharpen their skills as the NCAA Tournament approaches. It’s a prime chance for a bookie to sell the advantages of having wagering experience prior to March Madness. Credible bookies should have enough of a relationship with their clients to know if they have a college affiliation.
Utilizing the tools of a PPH service combined with solid relationships can keep a bookie’s action flowing. That way, the crowning of a Super Bowl champion doesn’t have to mean the end of the sports betting line.
