European gaming operators back the new plan by the EU to develop AI, Their goal is to use AI in preventing problem gambling. In fact, the European Gaming and Betting Association or EGBA supports new AI that will play a major role in improving services.
The EGBA is a trade group representing major industry operators including GVC Holdings, Kindred, and bet365. In addition, they said that the EU’s AI initiative will lead to improvements in the gambling industry.
AI can assist in boosting the current measures for player protection, fraud prevention, and identity verification. Meanwhile, operators record all clicks made by the online player for legal and compliance reasons. According to bookie news, AI can use the data to develop predictive behavioral models. Moreover, data obtained will make online gambling fair and safe for all.
EBGA Supports New AI
The EGBA joined the European AI Alliance. It is an organization established by the European Commission. In fact, its goal is to promote teamwork between regulators and stakeholders from different sectors.
The Coordinated Plan on AI by the European Commission will make the EU the leader in the making of artificial intelligence. Through the efforts of the members, AI development will reach the next level.
AI can provide better consumer protection Also, it improves customer identification. The bookie pay per head services will be more secure. That’s why the EGBA supports new AI initiative.
Stakeholders want the European policy for AI to ensure the development of tools are done in a sensible and safe manner. In addition, new AI tools must provide benefits for consumers, no matter what the industry might be. In fact, it will continue with the new European Parliament and European Commission.
Usually, operators use AI in processing Big Data to improve bookie player management and other aspects of an online sportsbook. It can automate content creation and turn real-time data into engaging banners, texts, or animations.
