Expanded NHL Menu Should Bring in More Action
Very soon, the sports calendar will turn the page on both the NFL and college football. We are talking the NHL. While many independent books are all in during football season, they do not have a plan for offseason until football rolls around again.
Private bookies that want to lead a successful sportsbook should begin developing their NHL business plan right now. The 2021 NHL season will begin in mid-January and it offers plenty of opportunities for bookies to grow their business.
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Your NHL Plan
If you have offered NHL bets in the past through your pay per head provider, you should market yourself as such. Make it known that you are taking action on NHL games. There are numerous other sportsbooks and independent bookies whose NHL action is borderline nonexistent. You want to become the go-to for NHL bets.
The beauty of it all is that once sports bettors know that you are offering NHL action, it will become much easier for you to expand your NHL operation as well as your entire sportsbook.
NHL Is Growing
The popularity of the NHL has increased over the last decade. It has increased so much that the league itself has grown with expansion Vegas joining the league in 2017 and another expansion franchise, Seattle, set to start play in 2022.
The game itself is extremely exciting to watch and with the spread of technology fans anywhere can watch their favorite teams or virtually any game on the schedule. Of course, betting on NHL games just adds to the excitement and is becoming more popular as well. That’s why bookies should add NHL action to their menus.
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NHL Bets
Like many sports, there are different ways to place wagers on NHL games. The most basic are moneyline bets, totals bets, and puck line wagers. Your pay per head service undoubtedly offers these types of bets for NHL games.
Where you can really make a name for yourself and expand your NHL business is offering some unique lines on games. For example, you could create what are called “dime lines” for NHL moneyline bets.
Dime lines are simply those in which the spread between the favorite and the underdog is kept to 10 percent. You end up with some intriguing bets that will entice bettors to get in on the action. If you’re worried about losing too many of these bets, you can always cap the maximum bet amount.
The beauty of having a pay per head service running your sportsbook operation is that the bookie can control the lines. Bookies can set and adjust lines according to the needs of their operation.
If you want to run a successful sportsbook, you need to take advantage of all the offerings that are available. Your pay per head service will allow you to offer NHL action throughout the season. If they don’t, find a new PPH provider. It has never been easier to switch pay per head services. Learn how to change your bookie service provider now.
You have to have a way to keep your customers active once the football season ends. An easy way to do so is by promoting your NHL business. If you don’t you’re leaving money on the table.
