Last updated on May 2nd, 2021 at 03:13 am
Online bookies need to know search engine optimization. It is the process of improving the online sportsbook to rank higher on result pages. Aside from becoming a bookie the fast and easy way, you should know the basics of SEO as well. Here is a bookie guide on how to improve website SEO.
Ranking well for local searches is vital if you are targeting local players. Also, most players prefer wagering on sports using local bookies. Almost half of Google searches have local intent. According to 9DollarPerHead.com Pay Per Head Bookie Solution, many of their clients cater to local players.
There are several ways you can optimize the sportsbook website for SEO. You can use this guide to improve your site’s local SEO.
Improve Website SEO
You can start the process by improving the content of the homepage. It is where most visitors land when they first visit the website. Thus, you need to ensure it attracts local searchers. Also, the content should keep visitors on the site longer.
The homepage should tell visitors who you are and what you have to offer. Since you want to attract local players, make sure you mention your location on the homepage. It will help people find the page while searching online.
It would be best if you didn’t ignore the metadata. Meta tags are elements of the website that you can optimize for local SEO. The metadata should refer to the location of the sportsbook. Also, it will increase the chances of showing up in local search results.
If you have a blog, make sure you optimize the tags on every post as well. Keep in mind that the tags are not just for search engines. Thus, it would help if you chose tags to categorize information instead of spamming them.
Here are the ways you can improve your website SEO. If you’re looking for a PPH solution, make sure you read our bookie pay per head reviews.
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