Quality PPH Sites Can Make or Break a Bookie
Pay Per Head services (PPH) have changed the online betting industry. Prior to PPH, a bookie would have to make their odds on their own.
PPH services allow bookies to not worry about anything but growing their business. This is because PPH services basically do everything for a sportsbook except handle payments.
Not all PPH services are quality. As online gambling continues to grow in popularity, new PPH services are constantly being created.
Some services offer extremely cheap rates, but you must be aware of quality. Don’t get fooled by cheap rates.
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If you don’t end up choosing a quality PPH, it could be the downfall of your sportsbook.
High Quality vs. Low Quality
The number of features offered distinguishes a high-quality PPH from a low-quality PPH. You’ll need to factor in price to this equation in your search as well. The best PPH services will be more expensive but worth the fee.
Here are some of the features that differentiate PPH services in the online gambling industry.
Great Customer Service
Since PPH services do everything, you’ll want to get in touch with a real representative quickly if issues arise. You’ll want to fix problems and have questions answered as fast as possible.
If you can’t get in touch with a PPH, that’s not a quality company. Gambling never stops. It’s 24/7, 365 days per year. The best PPH systems have support available non-stop to keep players betting on your site.
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Adaptability
Finding an adaptable PPH is critical for you to grow your site the way you desire. PPH services will design your entire online gambling site.
This isn’t unique to a high- or low-quality PPH. The distinction is the leeway that companies give you to customize what you want in terms of layout and design.
You’re going to want to find a price per head that has a design that separates you from the competition. If you find a PPH that only gives you generic layout choices, move on to a new company.
You’re paying a PPH to work for you, so don’t forget that fact. Quality PPH services will go above and beyond to make your site unique to your vision.
Multiple Odds, Props, and Live Betting
Bettors want a lot of choices to bet. It’s in your best interest as a bookie to give them these choices to keep them on your site. The PPH service will determine how much betting ability your book offers to your players.
There are two great ways to attract new players to your site, in my opinion. It is done by showcasing a lot of props on your book and having great live betting capability.
Quality PPH services live up to this expectation, but low-quality companies aren’t as special in these categories. If you don’t offer an extensive number of betting options, then you won’t stack up to the competition.
If a PPH offers you limited props and live betting, keep looking for a higher-quality PPH.
Final Thoughts
PPH services do everything for your book, so take the decision seriously. Take your time to read PPH reviews, current bookmaker’s opinions and bookie tutorials.
If you take the points I mentioned into consideration, then you won’t go wrong with a PPH. This will lead to massive growth for your business.
