Being a Good Bookie is not Easy
It’s a great question. What makes a good bookie? There are plenty of bookies out there, but not all of them are successful. With the pay per head revolution in full swing, just about anyone can start a sportsbook. Not all of them stay in business.
So, what separates the good from the bad?
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Start with a Plan
The good bookie will have done the homework. He will not blindly enter into a business that he knows nothing about. Plenty of research was done before deciding to become a bookie. There are all sorts of resources out there. If you want to be a good bookie, make sure you understand the business first. That takes some time, and a plan.
Partner with a Quality PPH
One of the biggest decisions a bookie will make is choosing a pay per head software provider. A pay per head company offers bookies an all-in-one solution. Bookies get a fully functional website where players can go to check the betting board and place wagers.
There’s a payment system and an around-the-clock support team to assist the bookie on all administrative matters. Pretty much the only thing left for the bookie is to go out and recruit more players for his sportsbook.
The best PPH providers will allow the bookie the time and freedom to build his business instead of worrying about all the mundane tasks of running a sportsbook.
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Organization
It’s going to take some organizational skills to be a successful bookie. While your pay per head manages most activities for you, it helps to go through your player reports from time to time. Making time for this activity and doing so on a consistent basis will help in achieving success.
The biggest part of what a good bookie does will be adding players and then taking care of them. Adding players will allow the business to grow and drive profits. The PPH provider will help the bookie take care of his players which will keep them coming back for more.
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Marketing
Good bookies understand marketing and how to increase the number of players using their sportsbook. Signing up with an industry leader in the pay per head industry is a great move. The PPH provides bookies with a website, but the PPH doesn’t market it.
Just because a bookie has a website doesn’t mean the sportsbook will automatically thrive. Bookies have to drive people to their website and then convert them into paying customers. Otherwise, a professionally done website on the internet is like a billboard sitting in the middle of a desert. No one sees it.
Marketing the sportsbook should be part of the plan when starting the business. The good bookie will have done research on the best ways to market his new sportsbook. Good bookies understand the power of social media and they also do not shy away from asking current and new customers for referrals.
Being a good bookie doesn’t just come automatically to someone that is a sports fan or someone that knows the betting industry inside and out. It takes some planning, research, organizational skills, and some sound decision making. If you have these skills, you can become a good bookie.
