Bookies Must Know How to Set & Move Lines
There are more and more Bookies going online nowadays and it is imperative to be able to make and move lines. We all know what a difficult year this has been for millions of people and it all started last February with COVID. To be honest, many of us thought that life for the bookies was over.
We thought the economic impact would be too great and that most gamblers would stop gambling. Surprisingly, the opposite has happened, gamblers are gambling in record numbers and bookies are busy. They are busier than ever before and the pay per head business is booming. To take it a step further, the Pay per head industry is experiencing a rebirth. This is the industry to be in from the ground up. If you are a bookie on any level, then you must get online right now and turn this thing in your favor.
Let’s keep this one rea
· Lines and Odds: Let’s have a fireside chat like we are old friends. Forget the professional language, forget the keywords for Google, let’s have a real conversation. Look all… There are some things in the gaming business that you simply can’t get around and the number one item on the list is lines and odds. If you are going to operate a sportsbook on any level, then you must present your clients with daily lines and odds. They must be sharp, they must be on point, and they can’t be made up BS!
· Face the facts: Are you an experienced line mover or oddsmaker? Probably not. You may be, many bookies are, however, most are not. If you are a local bookie now, where are you getting your lines and odds? Are you following the crowd? Are you getting them from another sportsbook? It’s not wrong to do this, but it may be costing you money.
· Lines and odds must be set up in a way to give you the advantage while making it look as if your client has the advantage. Lines don’t always have to move but the money should. Then there will be times when the line should move but the money shouldn’t. You must know what teams, what players, and what events or games have an advantage over the opponent and why. Then you move the lies and odds accordingly.
· All of the above is especially important to a small bookmaker. If you want to keep the edge and win consistently, then you must offer the sharpest lines and odds for you, not the client, but you must keep the client fooled. This is not an easy task. You probably do not have the experience necessary to accomplish this daily.
· If you are going to operate a bookmaking business, then you MUST set the daily lines and you must get them from a reliable source. Setting these lines every day is daunting. There are a lot of games and a lot of events to cover every day. Think about all of the ways there are to bet on sports and think of all the lines and odds that go with all of those betting options. You are one person; can you accomplish this on your own?
· If you want to earn a six-figure income from the gaming business you can, but you must offer every sport known to man and you must offer every possible way to bet on those sports along with the lines and odds. You must offer all of this daily.
There is only one way to accomplish all of the above and earn a great living. The pay per head. You must find the best PPH provider and jump in. The cost is a non-factor at around $7 per head, per week. You can nullify that cost with a wagering minimum on each bet, this effectively makes the PPH service free.
The best PPH providers online are now offering a free gaming website that includes a fantastic sportsbook, a racebook, and a virtual casino. You and your customers will love the 24/7 gaming opportunity. Make the call today and stop killing yourself, start earning what you are worth.
