March Madness Can be a Boon in Traffic
Last year’s March Madness was cancelled due to the coronavirus. The NCAA is doing everything it can to make sure this year’s NCAA tournament is held.
The tourney will be held entirely in Indianapolis, which was the original site of the Final Four. Six different venues in or near the city’s downtown will hold all of the 2021 NCAA tournament’s games.
MARCH MADNESS BRACKET CONTESTS
It was reported that bettors wagered a cool $8.5 billion on the last March Madness held in 2019. Not having had a tourney last year, bettors will surely be looking to surpass that number in 2021.
Bookies need to be prepared to take on more action and can do with a number of different strategies. It all begins though with having a quality pay per head service provider like RDG Corp. If you don’t, you won’t be able to take full advantage of increased March Madness betting traffic.
Run a Bracket Challenge
Nearly every workplace in the U.S. will hold some sort of bracket challenge. Bookies can do the same. RDG Corp can work directly with you to set up your very own bracket contest.
Offer a nice prize to the winner, say $250 in betting credit and then promote your bracket challenge. In order to play, those who don’t have accounts with your sportsbook will need to set one up. This gets them in the system.
First-Round Free Plays
Offer any new client a $10 free play when they create a new account with your sportsbook. This is where having a top-notch pay per head provider really helps.
Your PPH takes care of setting up the new accounts and making the free play available. Bookies just need to promote the free play and get new customers to the sportsbook’s website and get them signed up for a new account.
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Extra Futures Incentives
Bookies could use the same idea with futures bets. Attract new customers to wager on the NCAA champion by offering them an additional five percent in winnings or up to ten percent in free plays.
You could also offer something similar to existing customers to entice those players to make additional bets on top of what they normally wager. Existing bettors that have never placed a futures bet might be inclined to do so if they can win an additional five or ten percent.
Must Read > Always Use a Betting Budget
Promote Parlays During March Madness
Another way to increase your March Madness betting traffic is to promote parlays around some of the more interesting games of the tournament. Bookies can also do a regional parlay where all the games in a certain region are part of one eight-game parlay.
Now, an eight-game parlay could expose a sportsbook, so be smart and pick four of the eight for your promoted parlay. Work on existing clients as well as new customers with your parlay promotion. The potential for some big winnings can help bookies increase their traffic.
It all comes down to one thing though – having an outstanding pay per head partner. RDG Corp was launched in 1996 and has been providing the safest, most reliable pay per head services at the best prices ever since.
Bookies looking to increase March Madness betting traffic should be able to let their PPH do most of the work while the bookie is out growing the business.
