PayPerHead Options Should Matter to Bookies
In this guide, we’re going to look at what bookies actually want from their pay per head (PPH).
At the end of the day, everything comes down to profits. Bookies want to make as much money as possible off their betting sheet and there are some PPH features that bookies require to do so.
Keep in mind, not all of these features are available with every PPH service.
The best website for bookies will detail exactly what’s offered. If you’re unable to figure out what features are provided when visiting a price per head website, you can surmise that the service isn’t worth joining. There’s a reason some PPH sites don’t proudly list the features they offer.
PPH Features Bookmakers Request the Most
So, what exactly are bookies looking for?
Here are three things all bookmakers expect their PPH service to offer:
1. Sharp Betting Lines
Bookies want sharp betting lines that they can trust.
The best pay per head call centers services have in-house experts to manage the betting lines. They still use odds feeds to maintain a snapshot of market prices across the industry, but by having an in-house team, they can make the fast moving adjustments that’ll save bookmakers from hanging stale lines.
Maintaining the odds for hundreds of sports leagues is a lot of work. What often happens with most PPH services is they rely strictly on feeds and this isn’t ideal for the bookie.
2. Custom Websites
Most PPH bookies want custom websites nowadays. There are numerous reasons. For one, bookies want to stand out from the competition – they don’t want a generic cookie-cutter website.
Top pay per head services will have in-house developers and designers ready to build you a custom website.
There is typically an extra fee associated with having a custom website built, but the investment is worth it and will pay for itself quickly, as you’ll have a brandable asset to grow.
3. Ability to Track Data (Reports)
The reporting features provided by PPH shops differ quite a bit.
Bookies want the ability to be able to track everything. You want to be able to see every time a bet is placed. This feature is known as the bet ticker and surprisingly isn’t available everywhere.
Another important feature are wager alerts. If you’re unable to create wager alerts, it’s time to move to a different pay per head service like Realbookies. Wager alerts notify bookies in real-time when they receive a big bet.
Tracking risk exposure, win/loss figures, performance by player/sport/bet type, hold percentage and agent earnings are all important features that bookies are looking for when joining a PPH.
PPH Support Is Also Important
Bookies want as many features as possible, but these are three of the most important.
Without these three features, a bookie will have a hard time profiting. There are thousands of PPH bookies competing for the same players, you need to give yourself a fighting chance.
Make sure you research PPH services closely before signing up. If they’re unable to provide any of these features, you’ll want to move on. Sharp lines, reporting features, a custom website and great support from the PPH service are the main things bookies are looking for today.
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