Last updated on January 11th, 2025 at 03:57 pm
Bragg Gaming Group entered the online casino market in Brazil on January 1, 2025, after the country introduced its regulatory framework. According to bookie pay per head experts, Brazil’s online casino industry will reach $1.4 billion by the end of the year and $3.7 billion by 2029.
The expected growth trend will benefit Bragg Gaming in the next few years. In 2025, revenues from the Brazilian market will make up to ten percent of the company’s total revenues. In addition, Bragg believes that it can get more than 50 percent of the market as an online market supplier.
About a third of Brazil’s licensed iCasino operators, including KTO, Superbet, Betano, Sportingbet, Novibet, and Betboo, are coming online with the firm.
Online Casino Market in Brazil
As part of its content strategy for the new market, Bragg Gaming is utilizing its Bragg HUB distribution platform to aggregate material from online casinos. Also, the company’s extensive iGaming content service offers more than ten thousand online casino game titles enhanced by the Fuze player interaction platform. Furthermore, the Fuze platform employs bonuses, free spins, jackpots, and AI-driven game recommendations for acquisition, cross-selling, conversion, and retention strategies. However, companies can’t use the platform to start a bookie business.
Bragg Gaming offers titles like Egyptian Magic by Indigo Magic and Crazy Diamonds by Atomic Slot Lab. Other “Powered by Bragg” partners include Bluberi, Sega Sammy Creation, and King Show Games. In addition, they released unique casino games on the Bragg platform. The firm aims to enhance its ability to deliver Brazilian players specialized content through partnerships with local studios.
Bragg Gaming is refocusing its efforts on providing content-focused solutions as the iGaming industry grows in the North American and European markets. The company supports this strategy by expanding its reach, diversifying its content portfolio, and forming beneficial partnerships.
The upswing demand for its unique content studios, such as Indigo Magic, Atomic Slot Lab, and Wild Streak Gaming, in the United States has accelerated its top-line growth. The company’s presence in Canada, Ontario, and Pennsylvania was further enhanced by extending its current deal with Caesars Entertainment. Online gambling is booming as the company aims to expand in developing and regulated countries like Brazil, Peru, Canada, Finland, France, and Germany.
Excited about Brazil
The Brazilian launch was massive, and Bragg’s upper management couldn’t have been more excited. CEO Matevz Mazij asserts his team excels in localizing iGaming content, positioning them to expand successfully into Brazil.
The group’s chief commercial officer, Neill Whyte, stated that since the market debut, his team has been working to ensure the firm has the content, personnel, and infrastructure to support its Brazilian operators.
To provide some background, the São Paulo office will handle clientele from the local area and is headed by Sara Mosallaee, the LATAM regional director, and Amanda Alexandrini, the senior account manager. Whyte states the firm is well-positioned for expansion with partnerships or discussions with about half of Brazil’s operators.
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